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Climate Visuals 7 Core Principles for Climate Change Communication

“All too often, the climate change imagery the world sees is ineffective at driving change – it may be aesthetically pleasing and illustrative but not salient or emotionally impactful.


Our Climate Visuals evidence base and experience proves that imagery needs to embody people-centred narratives and positive solutions, and must resonate with the identity and values of the viewer – not just environmentalists. Only then can we truly drive engagement and promote positive action against climate change.” (About)