“The MOI Framework is an impact-oriented evaluation framework specifically designed to reflect current issues in the societal impact of museums. You can use the framework to take a critical and shared look at your museum’s activities and performance to find the potential area(s) for development towards increased impact…

Self-evaluation helps organisations to identify their strengths and development needs. Self-evaluation is a process of observing, analysing, and improving one’s own actions or results, and building mutual understanding about the goals set by the organisation for itself and its chosen actions. The organisation evaluates its own activities against its own strategic approach and thus identifies where there is room for development.

Using the framework allows for group performance appraisal, increases shared understanding, demonstrates the current status in different areas, and acknowledges your museum’s strengths, resources and goals. Using the framework can be beneficial in various situations, such as while developing a new strategy, or when there are major staff changes, as it can provide a better understanding of the working community and the current situation of different activities. Using the framework can also be beneficial when a museum wants to make changes in its operations and activities or check its position against its own impact goals.

There is no one correct way to carry out the self-evaluation with the MOI framework. The framework can be tailored to fit various kinds and sizes of museums and their individual contexts.”